Amid one of the most exciting
title races in years, the partnership is currently in its eighth
season of sponsorship and will bring Danske Bank into a decade of
successfully leading at the forefront of football in Northern
Ireland.
Managing
Director of the NI Football League, Andrew Johnston, says that
retaining a respected and well-known brand like Danske Bank sends a
clear message that football in Northern Ireland is in a very strong
position.
“The
renewal of the Danske Bank Premiership sponsorship is fantastic news
for the NI Football League, our clubs, our players and our loyal
supporters.
“We
have worked in partnership with Danske Bank since the inception of
the NI Football League, and over that time we have built and
developed a fantastic relationship which has not only brought more
attention to the local game, but has seen attendance figures increase
year on year, has bought more prominence to our top women’s league
and provided support to our clubs off the pitch as well as on. We’re
so looking forward to the next three years working together.”
Danske
Bank Head of Marketing, Kevin Heavern, added:
“The
Danske Bank Premiership and Women’s Premiership are some of the
greatest showcases for local sporting talent in the country. They
have such a huge following both here and abroad, making the
Premiership one of the top sponsorship opportunities in Northern
Ireland.
“At
Danske Bank, supporting local sport is one of our absolute passions –
from the grassroots and youth team levels right to the highest league
of the Premiership. Over the last number of years, we’ve seen such
passion from the fans, coaches and players, and we’ve seen huge
growth in the ladies’ game that meant extending our partnership for
another three years was an easy decision for us.
“We’re
extremely proud of our relationship with the NI Football League and
look forward to further developing our relationship and the local
game over the next three years.”
Since
the first season of the Danske Bank Premiership in 2012/13
attendances in the league have grown 38%, with live television
broadcasts of Premiership matches each season on BBC Two and Sky
Sports.